We opened our first adult beverage store nearly 90 years ago. We’ve changed over the decades. A lot.
Today, we offer an enviable selection. From rare single malts and cult-favorite IPAs to coveted Napa Valley cabernets and wine-barrel-aged tequilas, our variety is as exceptional as our service.
In 1937, our founder, Leonard Greenbaum, opened Green's Package Store on a street-front location on Ponce De Leon Avenue in Midtown Atlanta. He operated the store for years as a standalone business until his son Jerry joined the business after serving in the military in the 1960s. After some fits and starts, Jerry opened an additional store on Buford Highway just north of Lenox Road.
In 1977, while in Myrtle Beach, SC, Jerry noticed a lack of any large format stores and decided to fill that void. Our Myrtle Beach store opened just before Christmas in 1977 and it quickly became the leading volume store in South Carolina. Tour buses, Canadians, and vacationing South Carolinians all enjoyed the low prices and, at the time, the most massive liquor, beer, and wine store around.
We opened our Greenville location in 1983. It was the first store built as what was for decades our prototypical store: large (around 8,000 square feet) with high ceilings and bright lights.
A year later, our downtown Columbia location was built adjacent to California Dreaming. Almost an afterthought, Jerry never imaged that the restaurant and liquor store block would be so busy.
But the opening of California Dreaming and its subsequent success was the beginning of Jerry's move away from the liquor stores and toward the restaurant business. It was a good call, as that company, which is still 100% family-owned and operated, has 17 restaurants across the Southeast, including the aforementioned California Dreaming.
In 2003, we opened Green's Beverage Warehouse near Harbison Boulevard in Columbia. A 15,000 square foot warehouse filled with wine, beer, and miscellaneous goods. And, in 2020, we opened our newest store on Garners Ferry Road in Columbia, near I-77. It's 18,500 square feet of almost every alcoholic beverage on the market. Essentially, it's an adult candy store that is big, bright, clean, and inviting.
Lock Reddic became the President of Green's in 1996 and serves in that capacity today. We do not have a grand corporate suite, just a small offices in Columbia, SC. We remain a small, family-owned, and operated business. We have employees that have been our associates for 40 years and are like extended family.
We can never know what opportunities will present themselves in the future. But what we do know for certain is that we love what we do and plan on doing it as long as possible in both Georgia and South Carolina.